The distinctive packaging of Sir Richard's condoms does more than help the product, ahem, pop out, on the shelf. It is helping to reach consumers who want to protect more than themselves.
The condoms, making their debut in eco-friendly type stores come October, are trying to reach a more receptive audience then your typical male condom buyer. Targeting women, college students and the gay community, Sir Richard's is hoping to reach a more socially progressive market.
Not only will the condoms be vegan-friendly, made without casein, which is typically a standard part of the manufacturing process, but for each condom purchased, a condom is donated to distributing organizations in developing countries.